Khipu Labs
Back to Case Studies
B2B SaaS

TechFlow Solutions: 3.2× Pipeline Hygiene Improvement

How a B2B SaaS company transformed their revenue operations by automating lead qualification, reducing response times from 45 minutes to 3 minutes, and improving pipeline accuracy by 320%.

8-week implementation
$180K annual savings
12-person sales team
93%
Faster lead response
From 45 min to 3 min
3.2×
Pipeline accuracy
From 67% to 94%
95%
More qualified leads
From 40% to 78%

The Challenge

TechFlow Solutions, a rapidly growing B2B SaaS platform with $25M ARR, was losing potential customers due to slow lead response times and inaccurate pipeline forecasting.

Pain Points

  • Manual lead qualification taking 45+ minutes per lead
  • 60% of hot leads going cold before first contact
  • Pipeline forecast accuracy at 67% causing planning issues
  • Sales team spending 70% of time on data entry vs selling

Business Impact

$180K
Annual revenue loss from missed opportunities
28%
Lead conversion rate decline
8 hours
Daily time wasted on manual processes

The Solution

Khipu Labs implemented a comprehensive revenue operations automation platform that transformed TechFlow's entire lead-to-customer journey through intelligent automation and real-time insights.

Automated Lead Scoring

Custom algorithm analyzing 15+ data points including company size, industry, technology stack, and behavioral signals.

  • Real-time lead qualification
  • Instant priority ranking
  • Automated routing to best-fit rep

Pipeline Intelligence

AI-powered forecasting and pipeline health monitoring with predictive insights for deal progression.

  • Predictive close probability
  • Risk identification alerts
  • Revenue forecasting accuracy

Workflow Automation

End-to-end process automation from initial lead capture through deal closure and customer onboarding.

  • Automatic follow-up sequences
  • Meeting scheduling integration
  • Document generation

Real-Time Notifications

Instant alerts and notifications to sales team via Slack, email, and mobile for immediate action on hot leads.

  • Hot lead instant alerts
  • Deal stage progression tracking
  • Performance dashboard updates

Technical Implementation

Salesforce CRM

Native Apex & Flow Builder

Lead scoring, pipeline management, automated notifications

n8n Workflow Engine

REST API & Webhooks

Cross-system data synchronization and business logic orchestration

Slack

Slack API

Real-time notifications and team collaboration

HubSpot Marketing

HubSpot API

Lead source tracking and marketing attribution

8-Week Implementation Timeline

Week 1-2: Discovery & Analysis

  • Revenue process mapping and bottleneck identification
  • Salesforce data audit and quality assessment
  • Lead scoring model design and validation
  • Integration requirements and security review

Week 3-6: Development & Testing

  • Custom lead scoring algorithm development
  • Salesforce workflow automation configuration
  • Real-time notification system implementation
  • Sandbox testing and performance optimization

Week 7-8: Deployment & Training

  • Production deployment with phased rollout
  • Sales team training and workflow adoption
  • Performance monitoring and fine-tuning
  • Success metrics validation and reporting

Results & Impact

"Khipu Labs transformed our revenue operations completely. We're now responding to leads in minutes instead of hours, and our pipeline forecasting has never been more accurate. The automation has freed up our sales team to focus on what they do best - selling."
SC
Sarah Chen
VP Revenue Operations, TechFlow Solutions

Quantified Business Impact

Annual Revenue Increase$285K
Time Saved per Week32 hours
ROI Payback Period4.2 months

Operational Improvements

Lead Qualification Speed93% faster
Pipeline Accuracy94%
Lead Conversion Rate78%

Ready to Transform Your Revenue Operations?

See how your company can achieve similar results with our proven revenue operations automation platform.